Gezer Brand was included in the online trade area in June 2021. Gezer Brand, which previously existed in the online market through dealer channels, now aims to put this process on a more controlled basis. Thus, it is obvious that the brand can develop the processes of creating direct communication channels in terms of price, quality-controlled process management, product supply system according to needs and customer relations. As a Gezer Brand, the process of being included in e-commerce marketplaces first started with Trendyol and then continued with Hepsiburada and Çiçek Sepeti. Finally, with the opening of Gezir.com for online sales, the process of increasing the expectations of the Brand to the online Market and its customers, and simultaneously emphasizing the corporate identity, has started. Apart from this, the process of being included in other marketplaces that can be adapted continues. Online sales is not a foreign system to Gezer Brand. With its warehouse in Germany and e-commerce organizations, it has managed and continues to manage sales processes in strong online markets such as Ebay, Amazon, Groupon, Otto in the European market since 2015. In Turkey, however, the idea of being in online markets has been postponed until today, as it takes time to transform the established wholesale culture into retail. However, as a brand culture, our brand, which knows the customer's demand, can produce product groups at every price level, and can bring it together with the customer in an organized manner in physical sales channels, has kept the customer demands and organization level at the highest level in the same direction since the day it entered the online market. In the following process, it is aimed to become a structure where online wholesale systems will be created with the establishment of the online retail structure. In this way, it will be possible to meet customer demands more quickly, while adapting to the changing trade network with digitalization in a more organized way. Gezer Brand continues a development process that is aware of the requirements of the age in order to meet the requirements of the global system and to reach its customers with a quality service faster than the previous day.